Igeho 2013 and the Salon Culinaire Mondial in the new exhibition hall complex

Published on 2/13/2013 by Corinne Moser
Igeho 2103 – clear, compact, professional
The compact design of the new hall building permits an attractive positioning concept for the exhibitors and makes for greater convenience and comfort for the visitors. The entrances take visitors through the two foyers in the so-called City Lounge, which has a striking atrium. The new Hall 1 complex has two upper storeys extending over Exhibition Square, making it possible for Igeho and the two trade fairs running in parallel – Mefa (meat trade) and Lefatec (food production) – to benefit from an attractive layout. The "Boulevard" positioning concept ensures a win-win situation for all exhibitors. In the centre of the hall are stands of up to 80 square metres, with a maximum height of 4 metres. To the left and right of the main aisle come stands of 80 square metres and above, which can be up to 9 metres high and have two storeys. Hall 1 is linked directly via a walkway to Hall 2 where Igeho will be presenting its theme worlds of "Specialities, delicatessen, wines" and the "World of Interiors".

Gratifying number of registrations – a high level of interest
Despite the difficult economic climate and the tense situation in the industry, the Igeho exhibition management is able to report a positive level of registrations already. Some 400 exhibitors have registered and are already occupying some 75 percent of the overall surface area. The key exhibitors from the relevant sectors will be attending, and the presence of manufacturers and producers has been confirmed. In addition, there is a wide selection of special presentations and accompanying events at which the industry's national and international decision-makers traditionally meet up.

6. Salon Culinaire Mondial – world-class cuisine in Basel
The Salon Culinaire Mondial is one of the world's top five culinary art shows. The ten best national teams, 20 regional teams and 40 individual exhibitors cook in different categories for awards and points that count towards the world rank order list. An international jury assesses all the work and awards gold, silver and bronze medals. The top national teams of chefs come from Singapore, Hong Kong, Canada, South Africa, Germany, Norway, the Netherlands, Italy, the Czech Republic and Switzerland. The WACS World Association of Chefs Societies, the Swiss chefs' association Schweizer Kochverband, and Messe Basel with Igeho have been behind this world-class cooking competition for many decades. Eight years after the last competition, the 6th Salon Culinaire Mondial 2013 is now being staged in the new Event Hall as part of Igeho. Thanks to its exclusive location on the ground floor, which is directly accessible from Exhibition Square, this spectacular cooking competition can also be attended by hobby chefs for the first time. The Salon Culinaire Mondial occupies an area of 2000 square metres and will be presenting hot show kitchens, cold show tables and the Restaurant Des Nations where a three-course menu will be cooked every day and sold to 200 guests each lunch time.

World of Interiors – top brands and products
The sophisticated interior and design presentation at Igeho is being staged in the new premium hall under the title "World of Interiors". In a magical atmosphere, hoteliers, restaurateurs, interior designers and decorators will find top brands, exclusive products, innovative creative boxes, the Igeho forum and the Networking Lounge.

World of Coffee – concentrated coffee competence
Caterers, hoteliers and coffee bar owners will experience their personal coffee highlight in the World of Coffee and will be able to taste the most delightful coffee varieties and blends from all over the world. For the first time, coffee know-how, coffee roasting companies and the manufacturers of the world's best coffee machines will be united in the new World of Coffee at Igeho.

Host region Appenzellerland
Culinary specialities from the Appenzellerland are a popular feature of Swiss cuisine. On a joint stand area of 600 square metres, the Appenzellerland will be presenting itself as the official host region at Igeho 2013. The two half-cantons of Appenzell Innerrhoden and Appenzell Ausserrhoden will highlight their region as an attractive tourist destination, while local producers have the opportunity to show their traditional delicatessen products and innovative specialities to Igeho visitors.

Further information is posted at www.igeho.ch, www.salonculinairemondial.com and www.appenzellerland.ch.

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