Hotel Inside: How does pricing benefit the hotelier?

Pricing policy is of central importance in the hotel industry because the price has by far the strongest direct effect on profit. In this respect, pricing policy measures play a central role in the strategic management of hotels, although in practice, conspicuous restraint is often exercised here.

• Where is the hotel industry heading?
• What does revenue management offer the hotel?
• What distinguishes successful revenue or yield management?
• What should hoteliers pay special attention to?
• What is the best price?
• How do you achieve what is called revenue optimisation in the industry?
• What if the price is the only sole or positioning characteristic?
• What are the hotel concepts of the future?

Hotel Inside publicist Hans R. Amrein and his panel guests, pricing and revenue management experts, will address these questions in a panel discussion and talk about the success principle of power pricing.

Responsible for this programme highlight: Hotel Inside