Redefine Meat x Fredag

Redefine Meat x Fredag

Short description

Our comprehensive range of versatile, plant-based new-meat tastes, smells and feels like high-quality meat. Each product is developed with the expertise of chefs and meat experts, creating a world-class culinary dining experience.

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Offer, Specialist areas, Sector

  • O Vegetarian and vegan products
  • S Food & Beverages
  • S Kitchen Technology
  • S Kitchen Technology

About us

About Redefine Meat 

At Redefine Meat™, we love meat.  

 Really, really love meat. 

 We believe that the world deserves new-meat*, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we've developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise. 

Our category-defining new-meat portfolio spans minced meat products and premium muscle cuts, which are proudly served by leading chefs at hundreds of restaurants, hotels and other foodservice across Europe, including in the UK, France, Germany, the Netherlands, Italy and more. In Israel, they are available in foodservice and retail channels. 

 For more information, please visit 

Redefine Meat is headquartered in Rehovot, Israel, and has over 300 employees in Israel and Europe. 

 *Does not contain animal-based ingredients