Interview Igeho 2023

HOGASHOP for Buyers and Suppliers - Interview with Chämi Metzg

Chämi Metzg is both a buyer and supplier in the Schlaraffenland.shop. In a brief interview with Marko Zyka, discover the advantages they derive from this dual role!

Chämi Metzg, located in Fislisbach, is an established business specializing in the production and sale of meat delicacies. With 26 dedicated employees and 2 apprentices, the company is well-positioned to meet the needs of its customers.

Their Saturday grill stand is a popular attraction where enthusiasts gather to enjoy a wide range of grilled offerings. However, the store's offerings extend far beyond the grill stand. The butchery is renowned for its extensive range, including unique creations and a careful selection of specialties from various regions.

grilled sausages

A point of pride for the company is the daily freshly prepared sales buffet. Here, customers can find not only high-quality meat and meat-based delicacies but also homemade salads, sauces, side dishes, and an impressive vegetable island with fresh produce and fruits. Chämi Metzg places a strong emphasis on quality and freshness, which is evident in every bite. 

What is "Schlaraffenland," and what are the key arguments in its favor?

Schlaraffenland is the heart of our shopping experience. It's the modern village shop that we visit daily to buy selected specialties and sell our bestsellers. HOGASHOP provides the platform for this.

By using the essential digital support from both customer and supplier perspectives, we can better understand our customers and suppliers, making life easier for all through simple adjustments and adaptations.

Display of Chämi Metzg's assortment


How has HOGASHOP/Schlaraffenland.shop contributed to digitization in your business?

Thanks to Schlaraffenland.shop, our purchasing process has become almost entirely digital.

We no longer have to write laboriously long emails or make phone calls.

Orders can be conveniently placed using a tablet, just like in a regular online shop, and reviewed and submitted on a computer.

Additionally, standing orders, order lists, or seasonal special orders can be saved. At a glance, you have a budget overview, can check until when you can order from each supplier, see which products are currently available, and find out about ongoing promotions. 

How can HOGASHOP/Schlaraffenland.shop contribute to sustainability?

The ability to consolidate our purchases and no longer receive separate deliveries from all suppliers means that our orders now arrive in a single delivery. All suppliers deliver their products to the centrally located Aarau, where they are matched with individual orders in the Crossdock, and customers receive all their ordered goods at once. This not only simplifies receiving goods and reduces the time to stock everything in the right place but is also a significant step towards sustainable purchasing. Instead of daily 5-6 different deliveries, we now receive only one.

This pleases the neighbors, benefits the environment, saves time, and minimizes costs. What more could one ask for?

Marco Zyka


What is your special advice regarding HOGASHOP/Schlaraffenland.shop for other suppliers and customers?

Special advice to Schlaraffenland customers: Those who shop with common sense also benefit from certain advantages. The rebates offered by Schlaraffenland.shop when certain criteria are met are very lucrative. Planning ahead and making purchases that can be forecasted benefits your business, the suppliers, your free time, and, most importantly, your wallet.

Special advice to suppliers: For suppliers, Schlaraffenland.shop offers an excellent opportunity to reach many different customers easily. Fast and consistent order processing and consolidated deliveries at the Crossdock in Aarau simplify logistics and, in turn, costs. HOGALOG is always open to adjustments to make your life easier, and Schlaraffenland.shop offers many opportunities to introduce your new products to your customers.

Is there something you've always wanted to tell us?

For us, as a small player in the vast digital world, it's heartening to be taken seriously, and our concerns are listened to. When we see our ideas being implemented and our feedback realized promptly, it's truly an exceptional form of appreciation. A big compliment to your customer service representatives and the IT department – we are very satisfied and grateful to work with you. Thank you!


Are you interested in using HOGASHOP as an ordering solution in your business? You can create an account for free using our registration link.

Are you a supplier and interested in offering your webshop to customers on a platform? Contact our sales team for a non-binding consultation or register directly through our homepage.