Today, 18 November 2017, Igeho opened its doors at Messe Basel. The international exhibition for hotels, catering, take-away and care is showcasing everything required to be a successful host on a surface area of 71 000 m2. A total of 750 exhibitors from 16 countries are presenting their products and services – an increase of roughly 10 percent in exhibitor numbers over last time round. Some 70 000 visitors from the hospitality sector are expected up to 22 November.
Hotels, catering and tourism are closely associated with trends yet are also required to uphold traditions that go back many years. Igeho 2017 is the meeting point for all those industry representatives who have to engage in this balancing act in their day-to-day work.
Exciting opening day
Alongside the representative offerings in the exhibition, which convey a feel for the developments taking place in the market, visitors can engage in further education and discussions by attending the lectures and debates that are being staged at the Igeho Campus. And they can also expand their network at the same time. The opening day attracted a great deal of interest already. Eminent advertiser Frank Bodin, CEO of Havas Switzerland, spoke about “High mountains, high prices? Success factors for ʻSwiss Madeʼ tourism in the future”. In the subsequent discussion round, a lively debate ensued on the future of tourism in Switzerland, with contributions from, among others, Dominique de Buman, President of the Swiss Tourism Association, Esther Lüscher, President of the Hotel & Gastro Union, Casimir Platzer, President of GastroSuisse, and Andreas Züllig, President of hotelleriesuisse.
The Igeho Campus naturally has a large number of exciting topics in store for professional visitors over the next few days, too: slow food, storytelling and digitisation – to name but a few. With star chef Anton Mosimann, food scout Richard Kägi, EU youth ambassador Ali Mahlodji and bestselling author Veit Etzold, stimulating individuals and stories await those who come.
Newcomers, fully-fledged professionals and innovations galore
The many highlights at Igeho 2017 include the Chefs’ Arena where star chefs and young talents divulge some of their secrets for success. In the popular “Restaurant CH”, students from the final year of the Belvoirpark Hotel and Restaurant Management School are demonstrating their skills. One new feature is the “Spa Competence” section, presenting in-depth specialist knowledge on everything to do with spas, fitness and wellness. There’s also plenty to discover when it comes to “Pool and Garden”. And the “Planner’s Meeting Point” is the venue for conversion dreams and their realisation. In the “Newcomer’s Area”, start-ups and first-timers at Igeho are presenting themselves. The host country of Peru is also highly enticing – and not only in culinary terms. And, last but not least, what are probably the most popular vehicles of all can be found in Hall 1.0 South – the food trucks.
Exciting accompanying events: SHIF…
The accompanying events at this year’s Igeho are also top-class: on 21 and 22 November, the 2nd Swiss Hospitality Investment Forum (SHIF) is being held in the Congress Center Basel. This offers hotel owners, brand representatives and private and commercial investors an opportunity to engage in discussions with one another. Eminent keynote speakers provide insights into other industries and relevant hospitality trends. Workshops provide new food for thought, and the opportunity to actively forge new contacts. The gala event on the evening of 21 November promises to be especially interesting, and includes the presentation of the “Hotelier of the Year 2017” award.
… and Mefa 2017
Mefa is being staged in parallel to Igeho. This specialist fair for the meat trade and food production is the biggest and most important industry meeting point in Switzerland – presenting the “prime cuts” of the meat trade. Awards are presented to those meat-trade apprentices who have achieved the best results in Switzerland. Young and established meat professionals compete with lay people to present the most creative meat platter. And, at the heart of Mefa, is the “Metzgerstübli” restaurant, where people meet up to socialise. A must for all those who appreciate meaty discussions.
The daily programmes for Igeho Campus are posted on www.igeho.ch/campus. The Igeho event calendar is available at www.igeho.ch/events.